雅思词汇解析（25）|媒体类（下） 雅思词汇解析，释义到用法，清清楚楚 每一次的进步，都是来自点点滴滴的积累 本期我们继续学习媒体相关的话题~ 1.endorse v.为…做广告宣传； e.g.That brand of sneaker is endorsed by several basketball stars. 注：sneaker:运动鞋 n.endorsement e.g.celebrity endorsement明星代言 e.g.He used celebrity endorsement to promote his brands. 本季口语话题：What do you think of celebrity endorsements in advertising? Benefit:Celebrity advertising can substantially boost exposure and influence sales. Drawback:Celebrities can overshadow brands.Consumers may focus on the celebrity,not the product. 2.distort/dɪ'stɔːt/ v.歪曲;扭曲;曲解 e.g.The story was distorted by the press. e.g.He was accused of grossly distorting the facts. syn.misrepresent v.误述;对…作不准确的叙述;歪曲； e.g.The newspaper misrepresented what the writer had said. e.g.The press misrepresented him as arrogant and bullying. 搭配：misrepresent sb.as… 3.testimonial/ˌtestɪ'məʊnɪəl/ n．A testimonial is effectively a review or recommendation from a client,letting other people know how your products or services benefitted them.The goal is to showcase how great your brand is.即用户/消费者好评,如竟然在某宝刷的好评。 搭配：fake testimonial即没有用过产品而一味夸产品的评论。 相关了解：Fake testimonials are considered false or deceptive advertising—and therefore against the law—for several reasons.First,they are not based on a real customer’s experience,which a testimonial must be.Second,it misleads the customer. 4.publicity/pʌb'lɪsɪtɪ/ n.宣传；报道； e.g.The program is a chance for him to get some good publicity for his new movie. 剑16-4-3:Biking Sharing Scheme What does matter though-is having a big publicity campaign.If people don’t know how to use the scheme or do not understand its benefit,they don’t use it. publicity campaign重要性在于：raise public awareness. v.publicize/ˈpʌblɪˌsaɪz/ e.g.The work of the charity has been widely publicized through out the media. 5.stunt/stʌnt/ n.something that is done to get attention or publicity噱头；作秀 e.g.Their date is just a publicity stunt to make the movie a box-office hit. (是不是很常见？)
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